Community Action
Stop Incorrect Parking Charges at Ascot High Street Petrol Station
Some drivers are receiving parking charges after short visits.
This may be caused by ANPR errors ("double dipping"), where separate visits are recorded as one. If your vehicle made multiple visits, the system may have combined them incorrectly.
Assessment
Check If This Applies to You
If yes — your charge may be incorrect.
The Issue
What's Happening?
In some cases, ANPR systems may:
- Miss an entry or exit
- Combine separate visits into one
- Record an incorrect stay duration
This can result in incorrect parking charges.
What To Do
Appeal to the parking company
Explain why the charge is incorrect
Provide evidence (receipts, timestamps, location data)
Ask the parking company to provide their evidence, and be prepared to provide your own. Strong evidence is often what leads to successful appeals.
Template
Appeal Letter Template
A template letter text to copy / paste / edit, as required, to appeal your parking charge. Fill in the bracketed sections with your details and attach any supporting evidence.
Copy Appeal Template
Subject: Formal Appeal and Request for Evidence — Parking Charge Notice [REFERENCE] Dear Sir or Madam, I write to formally challenge the above-referenced Parking Charge Notice. The allegation that my vehicle remained on site for the continuous duration stated is expressly disputed. The purported period of stay is not accepted and is, on its face, inconsistent with the factual position. It is well recognised that Automatic Number Plate Recognition (ANPR) systems are capable of recording only entry and exit points, and may, in certain circumstances, inaccurately conflate two separate visits into a single continuous period (commonly referred to as a "double dip" error). I have reason to believe that this is the case here. In light of this, I require that you undertake a full and proper review of your records, including (but not limited to): - All ANPR captures for the vehicle on the date in question - Any intermediate or additional captures which may evidence multiple visits - Full system logs and timestamps associated with the alleged stay - Confirmation of any manual checks undertaken prior to issuing this notice For the avoidance of doubt, the burden of proof rests with the party asserting the claim. It is not for me to disprove an allegation that is itself unsubstantiated. Accordingly, should you maintain your position, I require that you provide: 1. Full evidential disclosure, including all ANPR images and associated metadata relied upon 2. Evidence of the system's calibration, accuracy, and compliance with applicable standards 3. A clear explanation as to how you have excluded the possibility of multiple visits 4. Details of the relevant Accredited Trade Association to which you belong (e.g. BPA or IPC) 5. Details of the independent appeals process available to me In the absence of such evidence, it is my position that this charge is unsustainable and must be cancelled. Please also note that any continued processing of my personal data without a lawful basis may give rise to further complaint. I invite you to confirm, in writing, that this matter has now been cancelled. Failing that, I expect a fully reasoned response addressing the points raised above. Yours faithfully, [Your Name]
Before You Send
- Fill in all bracketed sections with your details
- Keep copies of everything you send
- Send by recorded delivery if posting
- Note any deadlines on your notice
Attach Your Evidence
- Receipts from the petrol station
- Bank statement showing transaction times
- Location data (Google/Apple timeline)
- Any other proof of your whereabouts
Community
Real Experiences
Anonymised reports from local community discussions.
"My husband received a ticket saying he was parked from 16:20 to 23:50. This is completely incorrect, but they're saying we have to prove the car wasn't there — which we have no way of doing."
"I had exactly the same just before Christmas — it was because I 'double dipped'. I went once for diesel and then later that evening again. I ended up paying £220 three days before Christmas."
"They only register the first and last entry/exit — not whether you actually parked. I went in and out, then returned later, and it showed as one long stay."
"We appealed but they upheld the ticket and said we had to prove it. It feels completely wrong having to prove something you didn't do."
"I offered to sit down with them and go through CCTV to prove the times — they refused. In the end I had to go into the garage repeatedly until someone dealt with it."
"The manager eventually called the parking company and confirmed the car hadn't exceeded the limit. The fine was cancelled the next day."
"They have to show proof from their system — but often they don't. You're left trying to prove a negative."
"Ask them for their evidence — they have to prove the car was there. There was a lot of back and forth, and in the end they didn't have any evidence."
"I've heard of this happening before — cameras record first entry and last exit. If you visit twice in one day, it can look like one long stay."
"We couldn't even find a proper contact — no number, no email. It makes the whole process even more frustrating."
"The burden of proof should be on them, not you. But it doesn't feel like that when you're dealing with it."
"It leaves a really bitter taste. We've spent money there for years and then get treated like this."
Names removed for privacy. These reports reflect real community experiences and may vary case by case.
If Ignored
- The charge may increase
- You may receive debt recovery letters
- In some cases, legal action may be taken
If you believe the charge is incorrect, it is usually better to appeal.
Avoid
- Ignoring the notice
- Paying immediately without checking
- Sending aggressive appeals
A calm, evidence-based approach is most effective.
Local Representation
Contact Your Councillor
Is this is a trading standards issue? Your local councillors can raise this matter and advocate for residents.
Why Contact Your Councillor?
- Councillors can raise trading standards concerns with the Royal Borough of Windsor & Maidenhead
- Multiple complaints from constituents can prompt formal investigation
- Local representatives can apply pressure for fairer parking enforcement practices
Event
Community Meet-Up
Have you been affected by these parking charges?
Join local residents outside Starbucks in Ascot
12:00 midday, Saturday 26 April 2026
We will meet, connect, and take a group photo together by the petrol station to highlight how many people have been affected.
Please keep the meet-up respectful and safe, and do not block access to the site.
Media
Press & Media Enquiries
We welcome journalists investigating parking enforcement practices. This issue affects many local residents and deserves public attention.
Story Angles
- ANPR "double-dipping" affecting petrol station customers
- Residents paying fines of up to £220 for short visits
- Community organising to share information and challenge unfair practices
- Trading standards concerns in the Royal Borough
- The Royal Ascot week "need to keep unauthorised forecourt parking managed" that has repercussions for local residents the rest of the year with ongoing systems failures — an issue that has persisted for a long period of time, with no remedy to the systems error offered or recognised despite appeals
Local Press
Maidenhead Advertiser
Windsor Observer
Slough & Windsor Express
Broadcast
BBC Radio Berkshire
BBC South Today
ITV Meridian
Community members who have been affected and are willing to share their story can help bring attention to this issue.
Disclaimer
This website provides general guidance based on community reports and publicly available information. It does not constitute legal advice. If you are unsure about your situation, consider seeking professional advice.